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Practice cases with an AI that pushes back.

Real consulting interviewers don't hand you the answer. Neither does ours. Work through 6 phases — clarifications, framework, deep dive, recommendation, feedback. Get a scorecard. Improve weekly.

Ananya · Principal

Tier-1 Strategy Firm

Live

A bakery division has seen profits slip 6-8 months. Identify the root cause. What clarifying questions do you have?

What's the revenue mix across products?

Bread accounts for 85% of bakery revenue. What else?

Can you just tell me where the problem is?

In a real interview I can't tell you. What's your hypothesis?

Phase 2 of 6 · ClarificationsTry it yourself

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Coca-Cola India

Coca-Cola Mantra Challenge

Active Aug–Oct

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AI Case Interviewer

6-phase live interview: clarifications, framework, deep dive, recommendation, scorecard. The interviewer pushes back when you guess.

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Competitions

High-value opportunities

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marketingOpen

Coca-Cola Mantra Challenge

Coca-Cola India

Aug–Oct PPO/PPI

strategyUpcoming

Mahindra War Room

Mahindra Group

Sep–Feb PPO/PPI

strategyUpcoming

Tata Imagination Challenge

Tata Sons

Sep–Nov PPO/PPI

marketingUpcoming

HUL L.I.M.E.

Hindustan Unilever

Aug–Nov PPO/PPI

marketingUpcoming

L'Oréal Brandstorm

L'Oréal

Dec–Jun PPO/PPI

strategyUpcoming

ITC Interrobang

ITC Limited

Aug–Dec PPO/PPI

Calendar

Competition season at a glance

Plan your year · know when each wave hits

Aug – Oct

Wave 1

Flipkart WiredHUL L.I.M.E.Airtel iCreateFinShiksha Championship

Sep – Nov

Wave 2

Tata Imagination ChallengeMarico Over the WallInfosys IngeniousImperium (IIM Indore)PwC AC India

Oct – Dec

Wave 3

Aditya Birla ChallengeB2C Marketing (IIM Indore)Tatva (LBSIM)

Jan – Apr

Wave 4

L'Oréal BrandstormPwC CAFTAEY Case ChampionshipENS Sustainability (IIM B)Confluence (IIM B)

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