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strategyComing SoonCompany Hosted
The Ken Case Competition
The Ken
The Ken's case competition focused on deep business analysis. Tests synthesis of complex business journalism research into actionable strategy recommendations.
Usual Season
Sep–Nov
Prize & Perks
Cash prizes (~₹75K in past editions — verify current edition)
Eligibility
All MBA students
Format
Corporate Comp
Why this competition matters
Resume signal · recognised by recruiters across consulting, FMCG, tech, and finance recruiters.
Real-world problem · cases mirror live business issues from The Ken, not textbook exercises.
Cash prizes (~₹75K in past editions — verify current edition) · prize and recognition that travel on your resume for years.
Your prep checklist
- 1Read the brief 3x. Note the exact ask · don't solve the problem you wish was asked.
- 2Pick 2 frameworks max · Market Entry, Profitability, or GTM cover 80% of strategy cases.
- 3Run a 30-min hypothesis sprint with your team before opening Excel.
- 4Build your deck back-to-front: recommendation first, then evidence, then appendix.
- 5Stress test: have one teammate red-team your numbers and assumptions.
- 6Rehearse the 60-second pitch · judges decide in the first slide.
Topics & themes
#strategy#media#business-journalism#analysis
Recent winners
1
IIM Bangalore2
IIM Calcutta3
ISB