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marketingComing Soon PPO/PPICompany Hosted
Samsung E.D.G.E.
Samsung India
Samsung's flagship India campus competition. Teams build go-to-market strategies for smartphones, appliances, displays. Winners get Korea HQ visits and PPO conversion.
Usual Season
Sep–Nov
Prize & Perks
PPO at Samsung + ₹2 Lakhs + Seoul trip
Eligibility
First-year MBA students
Format
Corporate Comp
Why this competition matters
PPO / PPI opportunity · top finishers get a pre-placement offer or interview, bypassing the regular shortlist.
Resume signal · recognised by recruiters across consulting, FMCG, tech, and finance recruiters.
Real-world problem · cases mirror live business issues from Samsung India, not textbook exercises.
PPO at Samsung + ₹2 Lakhs + Seoul trip · prize and recognition that travel on your resume for years.
Your prep checklist
- 1Read the brief 3x. Note the exact ask · don't solve the problem you wish was asked.
- 2Pick 2 frameworks max · Market Entry, Profitability, or GTM cover 80% of marketing cases.
- 3Run a 30-min hypothesis sprint with your team before opening Excel.
- 4Build your deck back-to-front: recommendation first, then evidence, then appendix.
- 5Stress test: have one teammate red-team your numbers and assumptions.
- 6Rehearse the 60-second pitch · judges decide in the first slide.
Topics & themes
#marketing#tech#consumer-electronics#ppo
Recent winners
1
IIM Bangalore2
IIM Calcutta3
SPJIMREligible institutes
IIM AIIM BIIM CIIM LXLRIMDISPJIMR