P&G CEO Challenge
Procter & Gamble
P&G's global flagship case competition. India winners advance to Asia-Pacific finals in Singapore. The premier route into P&G's Brand Management graduate program — one of the most prestigious in FMCG.
Usual Season
Aug–Oct
Prize & Perks
PPO at P&G + ₹3 Lakhs + Singapore finale
Eligibility
First-year MBA students from select B-Schools
Format
Corporate Comp
Why this competition matters
PPO / PPI opportunity · top finishers get a pre-placement offer or interview, bypassing the regular shortlist.
Resume signal · recognised by recruiters across consulting, FMCG, tech, and finance recruiters.
Real-world problem · cases mirror live business issues from Procter & Gamble, not textbook exercises.
PPO at P&G + ₹3 Lakhs + Singapore finale · prize and recognition that travel on your resume for years.
Your prep checklist
- 1Read the brief 3x. Note the exact ask · don't solve the problem you wish was asked.
- 2Pick 2 frameworks max · Market Entry, Profitability, or GTM cover 80% of marketing cases.
- 3Run a 30-min hypothesis sprint with your team before opening Excel.
- 4Build your deck back-to-front: recommendation first, then evidence, then appendix.
- 5Stress test: have one teammate red-team your numbers and assumptions.
- 6Rehearse the 60-second pitch · judges decide in the first slide.