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marketingComing Soon PPO/PPICompany Hosted
PepsiCo Change the Game Challenge
PepsiCo India
PepsiCo India's B-school case challenge (Change the Game).
Usual Season
Sep–Nov
Prize & Perks
Cash prizes + PepsiCo recruiting exposure
Eligibility
MBA/PGDM students — check current listing for exact eligibility
Format
Corporate Comp
Why this competition matters
PPO / PPI opportunity · top finishers get a pre-placement offer or interview, bypassing the regular shortlist.
Resume signal · recognised by recruiters across consulting, FMCG, tech, and finance recruiters.
Real-world problem · cases mirror live business issues from PepsiCo India, not textbook exercises.
Cash prizes + PepsiCo recruiting exposure · prize and recognition that travel on your resume for years.
Your prep checklist
- 1Read the brief 3x. Note the exact ask · don't solve the problem you wish was asked.
- 2Pick 2 frameworks max · Market Entry, Profitability, or GTM cover 80% of marketing cases.
- 3Run a 30-min hypothesis sprint with your team before opening Excel.
- 4Build your deck back-to-front: recommendation first, then evidence, then appendix.
- 5Stress test: have one teammate red-team your numbers and assumptions.
- 6Rehearse the 60-second pitch · judges decide in the first slide.
Topics & themes
#marketing#fmcg#beverage#snacks#ppo