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marketingComing SoonB-School Hosted
MICANVAS
MICA Ahmedabad
MICA's flagship marketing and communications festival. Teams pitch creative campaigns, branding strategies, and integrated communication plans judged by senior ad agency leaders.
Usual Season
Nov–Dec
Prize & Perks
₹1 Lakh prize + advertising agency tie-ups
Eligibility
All MBA institutes
Format
Campus / B-School
Why this competition matters
Resume signal · recognised by recruiters across consulting, FMCG, tech, and finance recruiters.
Real-world problem · cases mirror live business issues from MICA Ahmedabad, not textbook exercises.
₹1 Lakh prize + advertising agency tie-ups · prize and recognition that travel on your resume for years.
Your prep checklist
- 1Read the brief 3x. Note the exact ask · don't solve the problem you wish was asked.
- 2Pick 2 frameworks max · Market Entry, Profitability, or GTM cover 80% of marketing cases.
- 3Run a 30-min hypothesis sprint with your team before opening Excel.
- 4Build your deck back-to-front: recommendation first, then evidence, then appendix.
- 5Stress test: have one teammate red-team your numbers and assumptions.
- 6Rehearse the 60-second pitch · judges decide in the first slide.
Topics & themes
#marketing#advertising#creative#brand
Recent winners
1
MICA2
SCMHRD3
IIM Indore