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Britannia Creatovate

Britannia Industries

Britannia's innovation & marketing case competition for B-schools (Creatovate).

Mark your calendar

Registration usually opens in Aug–Oct. Visit the official site for updates.

Opens on unstop.com

Tell a teammate

Most case comps are team events · find your co-founder early.

Usual Season

Aug–Oct

Prize & Perks

Cash prizes + PPI at Britannia

Eligibility

MBA/PGDM students — check current listing for exact eligibility

Format

Corporate Comp

Why this competition matters

PPO / PPI opportunity · top finishers get a pre-placement offer or interview, bypassing the regular shortlist.

Resume signal · recognised by recruiters across consulting, FMCG, tech, and finance recruiters.

Real-world problem · cases mirror live business issues from Britannia Industries, not textbook exercises.

Cash prizes + PPI at Britannia · prize and recognition that travel on your resume for years.

Your prep checklist

  1. 1Read the brief 3x. Note the exact ask · don't solve the problem you wish was asked.
  2. 2Pick 2 frameworks max · Market Entry, Profitability, or GTM cover 80% of marketing cases.
  3. 3Run a 30-min hypothesis sprint with your team before opening Excel.
  4. 4Build your deck back-to-front: recommendation first, then evidence, then appendix.
  5. 5Stress test: have one teammate red-team your numbers and assumptions.
  6. 6Rehearse the 60-second pitch · judges decide in the first slide.

Topics & themes

#marketing#fmcg#brand#ppo

Ready to apply?

Take a shot at Britannia Creatovate

Register on the official Britannia Industries portal. You'll be redirected directly to the source.