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marketingComing SoonB-School Hosted
B2C Marketing Challenge
IIM Indore
IIM Indore's marketing-focused track within Imperium. Teams develop comprehensive B2C marketing strategies for real brands, judged by senior marketing professionals.
Usual Season
Oct–Nov
Prize & Perks
₹40,000 prize
Eligibility
All MBA institutes
Format
Campus / B-School
Why this competition matters
Resume signal · recognised by recruiters across consulting, FMCG, tech, and finance recruiters.
Real-world problem · cases mirror live business issues from IIM Indore, not textbook exercises.
₹40,000 prize · prize and recognition that travel on your resume for years.
Your prep checklist
- 1Read the brief 3x. Note the exact ask · don't solve the problem you wish was asked.
- 2Pick 2 frameworks max · Market Entry, Profitability, or GTM cover 80% of marketing cases.
- 3Run a 30-min hypothesis sprint with your team before opening Excel.
- 4Build your deck back-to-front: recommendation first, then evidence, then appendix.
- 5Stress test: have one teammate red-team your numbers and assumptions.
- 6Rehearse the 60-second pitch · judges decide in the first slide.
Topics & themes
#marketing#consumer#b2c#brand
Recent winners
1
IIM Indore2
SPJIMR3
XLRI