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productComing SoonCompany Hosted
Airtel iCreate
Bharti Airtel
Airtel's innovation case competition where teams develop solutions for telecom, payments bank, and digital services. Focus areas include 5G, Airtel Money, Wynk, Xstream, B2B Connectivity.
Usual Season
Sep–Nov
Prize & Perks
₹14 Lakhs total prize pool across tracks + Airtel mentorship
Eligibility
MBA students from top institutes
Format
Corporate Comp
Why this competition matters
Resume signal · recognised by recruiters across consulting, FMCG, tech, and finance recruiters.
Real-world problem · cases mirror live business issues from Bharti Airtel, not textbook exercises.
₹14 Lakhs total prize pool across tracks + Airtel mentorship · prize and recognition that travel on your resume for years.
Your prep checklist
- 1Read the brief 3x. Note the exact ask · don't solve the problem you wish was asked.
- 2Pick 2 frameworks max · Market Entry, Profitability, or GTM cover 80% of product cases.
- 3Run a 30-min hypothesis sprint with your team before opening Excel.
- 4Build your deck back-to-front: recommendation first, then evidence, then appendix.
- 5Stress test: have one teammate red-team your numbers and assumptions.
- 6Rehearse the 60-second pitch · judges decide in the first slide.
Topics & themes
#product#telecom#innovation#digital#5g
Recent winners
1
IIM Calcutta2
IIM Bangalore3
ISB HyderabadEligible institutes
IIM AIIM BIIM CIIM LISBXLRIFMS